It's a Cinch

Our It’s a Cinch collection is like a personal stylist for your curves - supportive, effective, but never bossy. We’ve crafted this shapewear for comfort and care to keep you cool in summer and cosy in winter. The light boning is your secret weapon, cinching your waist and gently sculpting your tummy, hips and thighs without chafing.

Available in classic black and soft rose beige, these high-waisted briefs and shorts will help you feel sleek and confident, whatever the occasion. Breathable fabric and a super-soft cotton gusset ensure all-day freshness. So go on, give your silhouette the upgrade it deserves and watch your confidence soar.

Ready to cinch victory over your shapewear struggles?

Our It’s a Cinch range is here to save the day… and your outfit.

From high-waisted briefs to leg-sculpting shorts, we’ve got your back (and front and sides). Each piece works tirelessly to keep you looking and feeling your best.

It’s a Cinch truly lives up to its name, to help you embrace your curves and boost your confidence.